Thays Freitas

(Exclusive access for Platinum and Enterprise credentials). The Brazilian age pyramid is inverting, and with it, old stereotypes about aging and productivity are crumbling. This content dives into the Platinum Economy, the third largest consumer market in the world, to reveal the hidden opportunities in population aging. We will debate the phenomenon of entrepreneurs who start their businesses after age 60 — combining maturity, network of contacts, and accumulated capital to create solutions that the young market ignores. The discussion touches on the demographic impacts on the workforce and consumption, showing that longevity is not a social cost, but a vibrant economic engine. Learn how to adapt brands, products, and organizational cultures to serve a generation that does not want to "retire from life," but rather take center stage in the new frontier of modern capitalism.