Thais Farage

Expert

Thais Farage is a specialist in consumption, future, and culture. A speaker, she is researching gender in a master's program at USP and specialized in futures studies at the Copenhagen Institute for Futures Studies. She works as a strategic consultant in female consumption and is the author of one of the largest newsletters in the country - No News Bad News. Her work connects trends and real life, reflecting on how women's choices shape the market.

Generation X: The Women Reinventing Maturity

14/08 · 16:15 - 17:00

Beginning 2 by Aladas

There is a generation of women living a phase of empowerment that the market still insists on calling a transition. They have achieved independence, accumulated experience, continue working, creating projects, driving consumption, and reviewing the choices made throughout their lives. Based on the Primavera X research, Marina Roale presents a new portrait of Generation X women and the meanings they are attributing to maturity. A generation that desires freedom, vitality, purpose, pleasure, and new possibilities, without recognizing themselves in the stereotypes traditionally associated with aging.

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