Tatiana Wong

With 20 years in the Relationship Marketing industry, she has dedicated the last 7 years to building and consolidating RODA, a company of the Holding Clube group. She holds postgraduate degrees in Communication, Marketing, and People Management, is a Business Management specialist from USP (University of São Paulo), and was a pioneer in Brazil in obtaining the Incentive Marketing Association (IMA) certification.

Today, she leads the company with a focus on CRM, incentive programs, loyalty, and promotional campaigns. Under her leadership are some of the largest incentive and loyalty programs in the country, serving major clients such as Unilever, Procter & Gamble, Porto, and Vibra Energia.