Tatiana Ponce

With over 25 years of experience in marketing, innovation, media, and sales, Tatiana Ponce has been working at Natura since 2023. Previously, she spent 12 years at German group Beiersdorf (Nivea, Eucerin, La Prairie), where she rose to VP of Marketing and Innovation for emerging markets, based in Dubai. She also has stints at Boticário, Reckitt, and Colgate Palmolive. Her work has been recognized at Cannes Lions, Clio, and Effe, and she is listed among Brazil's Best CMOs by Forbes and Meio e Mensagem. She holds a degree in Marketing from Anhembi Morumbi and an MBA from Ibmec.