Taciana Abreu
ESG Leader focused on sustainability in fashion, developing projects in eco-efficiency, circularity, textile innovation, climate justice, and social impact for 10 years. Started her career in fashion at FARM, then contributed to consolidating the ESG agenda at SOMA Group before joining Riachuelo. Built her career pursuing the transformation of fashion and believes that if we can change fashion, we can change the world.
The Good Hacker: The Future of Sustainability in Fashion
Four years after bringing blockchain into debate as a technology beyond NFTs, BRIFW revisits a theme that has become strategic for the fashion industry. André Salem, co-founder of Blockforce, Taci Abreu, Sustainability Director at Riachuelo, Cyntia Kasai, Senior ESG and Communications Manager at C&A, and Artur Lemos, Head of Product at Grupo Soma, talk with Rita Wu, Content and Communications Director at Instituto FabLab Brasil and technology analyst at Times Brasil - CNBC, about how blockchain has evolved from a promise to an infrastructure capable of expanding traceability, transparency, and intelligence in supply chains. The panel discusses the advancement of initiatives such as digital product passports, new regulatory requirements in the international market, and the role of these technologies in building a more sustainable, efficient fashion industry prepared for the challenges of the global economy.