Suzana Santos
At Unipar since October 2021, Suzana has solid experience in reputation and brand management. With over 20 years in the corporate market, Suzana led the communications area at Oi, a telecommunications company, and also managed the Oi Futuro Social Responsibility Institute and Musehum, the Museum of Communications and Humanities. She began her corporate career at the communications agency Máquina. Previously, she worked for 10 years in journalism, having worked at major outlets such as Gazeta Mercantil and Jornal Estadão. She holds a degree in Social Communication from Facha, an MBA in Marketing from IBMEC, and an Executive Management MBA from COPPEAD at the Federal University of Rio de Janeiro. In
ESG in practice: how culture, education and social investment generate long-term transformation
Museums are much more than exhibition spaces: they are agents of social transformation. The conversation proposes to discuss how cultural institutions can expand their impact through educational programs, inclusion actions, teacher training, activities with schools, families and different communities, and how companies can enhance this work through continuous investments in culture. Based on the case of MAM São Paulo and the partnership with Unipar, the meeting will address how long-term alliances between the cultural sector and private initiative generate social impact, strengthen education, expand access to culture and contribute to a consistent ESG agenda.