Susan McPherson
Susan McPherson is a serial connector, angel investor, keynote speaker, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact, and author of The Lost Art of Connecting. With more than 30 years of experience in marketing, public relations, and sustainability communications, Susan is a frequent speaker and contributor to leading publications including Harvard Business Review, Fast Company, and Forbes. She serves on the boards of The 19th News, National Fund for Women, and the US Chamber of Connection, and has been recognized by Forbes’ 50 Over 50 and Worthy100.
Audience Is Not Community: Creating Real Connections
In times of hyperconnectivity, accumulating followers is different from creating bonds. This panel discusses why trust and human connections have become one of the main competitive advantages for companies, entrepreneurs and creators.