Simone Kliass
Simone Kliass is an innovation consultant, voice-over artist, international speaker, and co-founder of the XRBR association. She speaks at events such as SXSW, the OECD Technology Forum, and Immerse Global Summit. She researches the impact of artificial intelligence and emerging technologies on creativity, storytelling, and audiovisual media, while also preparing leaders and spokespeople for authentic and strategic communication.
Audiovisual, Me, Myself, Robot! How to Escape the Sea of Sameness
The dangerous contemporary phenomenon: the sea of sameness. Identical campaigns, identical promises, productions that follow trends and generate identical experiences. Today, everyone competes for attention in less than eight seconds; looking like everyone else means disappearing. Technology as a possibility for the future, as an imaginary to share with the public more critical and creative possibilities for using technology within audiovisual production. This panel brings together the creator and disseminator of the present future. We discuss the challenges of content distribution on platforms like YouTube, how to embrace new logics of audiovisual production distribution, considering algorithms, audience, engagement and content discovery. What really enhances reach and relevance? The commercial results and authenticity achieved on and off screen.
The Future Needs to Be Imagined Before Being Understood
How experiences transform trends, technologies and imagination into possible futures. Reports describe futures. Experiences allow people to enter them. The panel discusses how foresight, cultural intelligence, XR, storytelling and live marketing can create small prototypes of the future, allowing brands and audiences to feel, test and question what does not yet exist.
Echoes in Time: A Sound Journey Through the Memories of Your Life
Amidst the fast-paced rhythm of modern life and the screens competing for our attention, Echoes in Time offers a rare pause: to silence the external world and dive into one's own memories. In this interactive and immersive SP2B session, the audience is invited to embark, through sound alone, on a journey through different phases of life: from the maternal womb to the discoveries of childhood, from the intensities of adolescence to the challenges of adult life and, finally, to the projection of possible futures.