Sermota
Sérgio Mota—known as Sermota—is a leading figure in Brazil’s gastronomy and lifestyle scene. With over 8 million followers across Instagram and TikTok, he has built a loyal community around his signature catchphrase, "Vamos provar comigo?!" ("Want to taste this with me?"), inviting his audience to discover restaurants, flavors, and experiences in São Paulo and around the world.
This expertise translated into a business venture with Crush Cookies, a brand he co-founded in August 2025 alongside Caju, partner Maria Rosa Azevedo, and chef Beatriz Leão. With a rotating weekly menu and batches that sell out in minutes, Crush has become one of São Paulo’s biggest sensations in the sweets market.
From Creator to CEO: from Influence to Leadership
The creator economy has opened space for young people to transform creativity, authenticity and influence into successful brands and businesses. In this meeting, creators from the beauty, fashion and food industries share the challenges of transitioning from creator to CEO, reflecting on leadership, growth, management and building companies that go far beyond social media.