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Serge Crespin

Chief Strategy & Growth
Red Door Agency

Graduate and postgraduate in business administration at FGV. Serge co-founded Plano1 Comunicação and, afterwards, was responsible for structuring Publicis Dialog, the marketing services agency of Publicis group, which he led for nearly three years developing projects for Credicard, Citibank, P&G, Swatch, among others. For three years, he was account director at Publicis London globally managing Pernod Ricard's whiskey brands. Upon returning to Brazil, he became Account Director for P&G and Arcor at Leo Burnett. For 13 years he has been part of Red Door Agency's team, first as Account Director for SAP, Heineken, ESPN, Bloomberg, Deloitte, iFood, Zendesk and now as Head of Strategy and Growth.

Innovation without Repertoire doesn't Transform

14/08 · 17:00 - 17:45
SP2B Connect

Technology expands possibilities, accelerates processes and democratizes tools. But is that enough to innovate? The conversation will discuss the role of repertoire, creativity and context reading in building ideas capable of generating relevance and transformation for brands and businesses.