Sara Zimmermann
Strategist in Marketing, Growth, Conversion and Sales. Professor and coordinator of ESPM-SP's postgraduate program.
Has an extensive portfolio in national and international projects, having led 130+ strategic initiatives and trained 300+ professionals.
Leading Zimmermann PRO for 13+ years, she directs consulting operations and execution of digital marketing and sales, serving 100+ clients. Her methodology consists of integrating marketing, data analysis and sales.
In the academic and institutional sphere, she works as a professor, coordinator and speaker.
Holds a Master's degree in Administration from USP Esalq, with specializations from Georgetown and Harvard University (USA).
From Payment to Advertising: Where Does Your Data Go?
Digital payments, apps, and online platforms generate vast amounts of user data. This information helps companies understand consumer behavior, personalize services, and deliver targeted advertising. This panel examines how data flows across the digital ecosystem, the limits of its use, and the challenges of ensuring transparency, privacy, and consumer data protection.