Sandra Takata
With over 25 years in the profession, she is a journalist and speaker on topics about the importance of diversity in retail. Currently a LinkedIn Top Voice, partner at Core Group Marketing and Communication, President of the Women in Retail Institute, and coordinator and co-author of the book Women in Retail – Women Who Build the History of Retail in Brazil. She was editor-in-chief of International Press Japan (rebroadcaster of Globo Internacional), press officer for ECR Brasil Association and Nielsen for over 10 years. She holds training in Human Code Mapping by Human Code, is an MBTI specialist, and is an Ambassador for retail of the Red Signal Against Domestic Violence.
Exponential Growth: Franchises as a Business Lever
Each scale jump requires a different company: new processes, new structures, new ways of leading people and allocating resources. What worked in the early years rarely survives the next level. And what separates companies that scale from those that stall is not just capital or talent: it's the ability to identify, at the right time, what needs to change. In this panel, leaders with trajectories in different sectors put on the table the real backstage of growth: how to structure operations without losing agility, how to balance team, resources and cash flow in moments of expansion, and how to keep culture alive when the company multiplies in size. With specialized moderation in business financial health, the conversation goes from the factory floor to the spreadsheet, and to what is rarely shown behind the scenes.