Saad Neto
Researcher, journalist, and innovation curator.
Founder of GoAd, a research and curation company focused on innovation, communication, media, and marketing.
At UOL, I write about innovation, creativity, and the cultural transformations shaping business, brands, and the creative economy.
For more than two decades, I have worked across journalism, media, and strategic communication, translating cultural shifts into clear, relevant insights for executives, brands, and organizations.
Think Again! Your Future Self Thanks You
Technology determines prosperity, structural political choices define who wins and who loses, entrepreneurs who don't revise their convictions may find themselves alone in the game. In this panel we invite you to the exercise: think again and again! Bringing stories of managers who had to revise convictions and saved their businesses. We will also talk about how to articulate and animate human networks. The application of netweaving technologies as a tool to energize entrepreneurship and its capacity to overcome problems. The art of exchanging I'm sure for what if... Contrary to human network activations, we have digital, social, closed and exclusive networks, an environment that enhances qualified connections based on various filters, collective intelligence, exchange of experiences and building trust partnerships, we show a different behavioral profile. More than a panel about innovation, this is an invitation to rethink mental models, strengthen your relational capital and discover how the right networks can be one of the main competitive differentials for those who want to grow in a world in constant transformation.