Rudah Ribeiro
Rudah Ribeiro was born in Rio de Janeiro and lived in São Paulo, Los Angeles, Portland, and Paris before splitting his time between Rio and New York. Inspired by the cultural diversity of the places he lived, he developed a brand marketing approach centered on culture and the people who build it.
He is founder and creative director of GOMA, a creative studio that over the past 6 years has connected brands like Nike, Ray-Ban and Oakley, sports institutions like CBF and Arsenal FC, and artists like Erykah Badu and Marcelo D2, to cultural creation in major global hubs like Seoul and Rio.
Audiovisual, Me, Myself, Robot! How to Escape the Sea of Sameness
The dangerous contemporary phenomenon: the sea of sameness. Identical campaigns, identical promises, productions that follow trends and generate identical experiences. Today, everyone competes for attention in less than eight seconds; looking like everyone else means disappearing. Technology as a possibility for the future, as an imaginary to share with the public more critical and creative possibilities for using technology within audiovisual production. This panel brings together the creator and disseminator of the present future. We discuss the challenges of content distribution on platforms like YouTube, how to embrace new logics of audiovisual production distribution, considering algorithms, audience, engagement and content discovery. What really enhances reach and relevance? The commercial results and authenticity achieved on and off screen.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos
ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one
EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)
Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
