Rosana Hermann
Rosana Hermann is a journalist, screenwriter and author. She holds a Bachelor's degree in Physics from USP, with postgraduate studies in Nuclear Physics and in Neuroscience and Positive Psychology from PUC-PR. Since the 1980s, she has worked as a screenwriter and creator for children's shows, comedy and variety programs on different networks. She was anchor of Fala Brasil, host of Atualíssima, co-host of Porta-Afora with Fabio Porchat, and was part of the 9th season of Lady Night. She is co-writer of Miguel Falabella's series on Disney+, author and co-author of over ten books, columnist for F5/Folha, AI researcher, speaker at Brain Congress and ambassador for UNESCO's MIL Cities Brazil.
Hijacked Attention: Purpose and Well-being in the Scroll Era
With algorithms, ready-made answers, external goals and constant comparisons, the question about the meaning of life remains open. Technology has accelerated our capacity to produce, measure, respond and track everything in real time — but it has also amplified the noise. Living has become performing, optimizing, reacting, being always available. But when innovation demands immediate attention, what happens to that which needs time to make sense?
The Mathematics of Time: What AI Can (and Cannot) Give Back to You
The promise that "we all have the same 24 hours" ignores the weight of mental exhaustion in modern life — and Artificial Intelligence arrives as a possible equalizer of this equation. But does automating tasks really free up time for what matters, or does it only create space to fill it with more work? This session discusses how to use AI to take over the ordinary and repetitive without falling into the trap of turning free time into more disguised productivity — and how leaders and creatives can redesign their own routines so that technology serves well-being, not the other way around.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel. Sujeito a lotação (mediante opt in)
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento. (Shuttle do Hotel Unique – Parque Ibirapuera – Hotel Unique)
- Networking premium com investidores, founders e executivos
ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one
EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)
Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (segunda ou terça ou quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
EMPOWER
Para novos talentos que impulsionam a transformação
Para microempreendedores, lideranças e talentos periféricos que acreditam na inovação como ferramenta de impacto.
- 1 dia de evento dedicado (sábado)
- Acesso aos palcos e trilhas do dia escolhido (Sábado)
- Não dá acesso ao show Criolo convida AJULLIACOSTA