Rosana Fortes
Rosana Fortes is Strava's Country Lead, responsible for the platform's operations in Brazil and also active in Asia. A results-driven marketing executive, she brings over 25 years of experience in brand building, strategy, innovation, and community development. Before Strava, she worked for about eight years at Nike, where she led the running category and digital area, and has also worked at agencies such as Ogilvy, Cubo, and Fbiz. She holds a degree in Business Administration from PUC-Rio and is a Branding specialist from FGV.
The wellness boom vs. real life
The wellness and well-being market grows with promises to prevent rather than cure — from sleep to stress, from nutrition to "longevity". But where does care end and where does marketing begin, the pressure for performance, or the medicalization of everyday life? The panel discusses evidence, ethical limits, regulation, and access inequalities in an era when health has also become a product.