Rodrigo Vicentini
Rodrigo Vicentini is a visionary executive who has transformed global brands into true love brands in the Brazilian market, such as the NBA and UFC, and is currently the General Manager for Latin America at Deezer.
He also serves as a board advisor and was recognized by Bloomberg Línea as one of the 500 most influential people in Latin America, in addition to being awarded Professional of the Year by Máquina do Esporte. He is a LinkedIn Top Voice and a member of YPO.
With over 20 years of experience, his career is defined by a calm and strategic decision-making approach in crucial moments—especially while leading some of the world’s biggest sports entertainment propert
The Era of Radio 5.0: Business-Oriented Curation
From the Golden Age of radio to the present day, we notice that some brands are creating their own customized radio stations, focusing on customer experience, content curation geared toward business, lifestyle, and music. Forbes Radio, for example, was developed as a multi-platform audio product. This involves music curation, editorial identity, and artistic decisions. We bring to this panel some of the visions and intersections between music and business, podcasts as interesting trends, as more humanizing technology. What are the visions and final objectives of customized radio stations and streaming services? Negotiation and management of complex partnerships, different business models from Deezer and how to integrate them into the Brazilian context. Enjoy the sound!