Rodrigo Terra
Rodrigo M. Terra is an entrepreneur, creative executive and innovation strategist with more than 16 years of experience across technology, media, games and interactive storytelling. He is the co-founder and Chief Technology Evangelist of ARVORE, an award-winning Brazilian studio working at the intersection of games, XR, spatial computing and artificial intelligence.
Terra is a Primetime Emmy recipient for The Line, and ARVORE has also received a DICE Award nomination for YUKI MR, among other recognitions. The studio’s latest AI-driven VR experience, Fabula Rasa, received the XR Experience Audience Award at SXSW 2026.
Since 2021, he has served as President of Abragames, representing Brazil’s game dev
How Much Is Your Innovation Worth? Intellectual Property as a Business Asset
Are you using your company's data to train AI platforms? Are your internal creators generating content on top of tools you don't control? Welcome to your business's biggest intellectual property challenge. In this panel, we will talk with those who understand both the legal journey of startups and the reality of the corporate market: from what major American companies are doing to protect their rights, to the risks you run using AI without clear guidelines. Intellectual property stops being a legal problem and becomes a competitive advantage.