Rodrigo Pestana
Executive with over 20 years of experience in Business Management, Marketing and Strategy in the Telecommunications and Technology sectors. Holds a degree in Computer Science and an MBA in Administration and Marketing with certifications from FGV and Fundação Dom Cabral. Expert in developing and monetizing B2B and B2C product portfolios, leads Go-to-Market strategies, market intelligence and customer experience transformation in large companies, driving innovation and high performance through the integration of cross-functional teams.
Millions of companies, the same challenges: the SME market map
Most Brazilian SMEs and startups don't get stuck due to lack of technology. They get stuck because they need to grow while technology changes faster than ever. As the business acquires new customers, expands operations and accelerates its digital transformation, complexity, risks and requirements to continue growing also increase. In this masterclass, we will discuss how these challenges evolve as the company matures, what are the main bottlenecks faced by SMEs and startups and why understanding this journey is essential to develop products, services and business models that respond to the real needs of this market.
The product is ready. Where can Startups find the Next Leap?
The product is ready, but growth doesn't happen on its own. In this panel, we will show how a solutions hub can help startups find strategic opportunities to overcome commercial challenges and seek new alternatives toward scaling.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel. Sujeito a lotação (mediante opt in)
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento. (Shuttle do Hotel Unique – Parque Ibirapuera – Hotel Unique)
- Networking premium com investidores, founders e executivos
ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one
EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)
Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (segunda ou terça ou quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
EMPOWER
Para novos talentos que impulsionam a transformação
Para microempreendedores, lideranças e talentos periféricos que acreditam na inovação como ferramenta de impacto.
- 1 dia de evento dedicado (sábado)
- Acesso aos palcos e trilhas do dia escolhido (Sábado)
- Não dá acesso ao show Criolo convida AJULLIACOSTA