Rodrigo Pestana
Executive with over 20 years of experience in Business Management, Marketing and Strategy in the Telecommunications and Technology sectors. Holds a degree in Computer Science and an MBA in Administration and Marketing with certifications from FGV and Fundação Dom Cabral. Expert in developing and monetizing B2B and B2C product portfolios, leads Go-to-Market strategies, market intelligence and customer experience transformation in large companies, driving innovation and high performance through the integration of cross-functional teams.
Millions of companies, the same challenges: the SME market map
Most Brazilian SMEs and startups don't get stuck due to lack of technology. They get stuck because they need to grow while technology changes faster than ever. As the business acquires new customers, expands operations and accelerates its digital transformation, complexity, risks and requirements to continue growing also increase. In this masterclass, we will discuss how these challenges evolve as the company matures, what are the main bottlenecks faced by SMEs and startups and why understanding this journey is essential to develop products, services and business models that respond to the real needs of this market.
The product is ready. Where can Startups find the Next Leap?
The product is ready, but growth doesn't happen on its own. In this panel, we will show how a solutions hub can help startups find strategic opportunities to overcome commercial challenges and seek new alternatives toward scaling.