Rodrigo Iasi
Rodrigo Iasi is Marketing Director at BIC Brazil and Argentina, with 25 years of experience in global brand management and business development. He has worked at companies such as Johnson & Johnson, Alpargatas, and Nike, leading innovation, portfolio, and communication strategies for brands like Listerine, Band-Aid, and Havaianas. He holds a degree in Business Administration from FAAP and an MBA in Administration, Business, and Marketing from USP. At BIC, he leads marketing for the Stationery, Blades, and Lighters categories in Latin America. Between 2023 and 2024, he also headed the Commercial area for the São Paulo and South regions. Currently, he oversees Digital and Trade.
Powerful Design: Intimacy and Brand Connection
Here we will address design as a powerful marketing tool, consumer psychology, branding not just to transport or contain products, but as a "silent agent" that creates desire and stimulates impulse, the place of power for brands creating intimate relationships. Design that asks the right questions, after all, design as innovation for entrepreneurs is an approach beyond aesthetics, it is the creation of real value for the business, and more than that, it is about talking about the FUTURE. an inspirational panel that uses the lens of design as a different way of looking at the world and its challenges.