Rodrigo Duclos
Leads Claro's Digital Center of Excellence and beOn, its Innovation Hub. Drives digital transformation, open innovation and AI initiatives across consumer and enterprise markets, connecting the company with open innovation ecosystems.
LatinoCore: Why Brazil is the New Value Laboratory of the Global Market
(Exclusive access for Platinum and Enterprise credentials). Traditional Soft Power is being challenged and global capital has begun to look toward where resilience is tested daily. Brazil is not just a hub of creativity; it is the largest laboratory of efficiency on the planet. This session dissects "LatinoCore" and "Jeitinho Brasileiro": our unbeatable capacity to operate in chaos and transform territory, culture and identity into infrastructure of value and innovation. We will debate why success references will no longer come only from the North, but from a South that understands that narrative is a strategic asset. A dialogue between global capital, social science and technological ancestry to reveal how Brazilian companies are dominating international markets with leaner, more profitable models that are connected to reality.
Your Company's Top Salesperson Doesn't Clock In
While many businesses still see artificial intelligence as a trend, thousands of SMEs are already using intelligent customer service and conversational AI to sell more, serve better and grow without increasing their teams. In this panel, we will discuss how technology is transforming customer relationships into a competitive advantage and why the future of sales doesn't depend only on more people, but on smarter, connected and scalable conversations. *Claro Sponsored Session
From the first pitch to the research center: 15 years between Claro and the university driving impact on society
Social impact in technology is usually measured by the product that reaches the end user. There is another, earlier and less discussed one: what happens to those who create this technology. In 15 editions, Campus Mobile transformed ideas from students across Brazil into prototypes, awards and careers — and, for many, into their first international trip, presenting their own project in Silicon Valley. Now, a new research center with USP and Fapesp expands the bet: scholarships, researcher training and qualified employment while producing frontier science in AI and connectivity. Empowering those who invent is the first condition for technology to generate impact on anyone.