Robson Cavalcante

Automotive industry specialist with over 20 years of experience in leadership roles at large multinational companies, graduated in Marketing from Anhembi Morumbi University with extension courses in Business Administration from FGV and Industry 4.0 from Senai CETIQ. Works with Marketing and Media strategy development with 360º vision, data analysis and business management contributing to developing actions to increase sales and market share. Implementation of CRM and BIG DATA systems, AI, Performance Campaigns for lead generation, Brand Positioning, Relationship Programs, Product Launches and specialist in the consumer purchase journey, increasingly digital.