Roberto Geveard
Roberto Gevaerd positions Brazilian tourism as a strategic, technological, and cultural asset. He holds a Law degree from PUC-Rio, specializes in Public Management from FGV, and has an MBA in AI Management from IBMEC. He leads global partnerships with giants like Google, TikTok, and Netflix. Roberto coordinates disruptive projects focused on prototyping new products and leads dialogue with different industries—such as sports—connecting them to tourism to enhance the economic impact of major events. His initiatives span sectors like music, audiovisual, and games, enabling collaborations with brands such as YouTube and Rock in Rio Lisbon.
FIFA Summit - The Effect of the FIFA Women's World Cup 2027™: How Sport Can Connect Brands, Tourism and Culture
With Brazil at the center of global attention, the FIFA Women's World Cup 2027™ will have the potential to move much more than just sports. The panel addresses how major events can boost infrastructure, tourism, promote Brazilian culture to different audiences, creating platforms for connection between brands, consumers and the country, and leaving a positive legacy for sports and society.