Roberta Vasconcellos
Roberta Vasconcellos is co-founder and CEO of Woba, the largest flexible office network by subscription in Latin America. Leading the business, she drives the growth strategy and Woba's transformation into an AI-Native operation, redefining how companies manage workplace, facilities, and the future of work. With over 15 years in the technology ecosystem, including roles at Samba Tech and co-founding startup TYSDO, she was named Forbes Under 30 and recognized as an Endeavor Entrepreneur. Holding a degree in Communications from PUC Minas, she combines business vision, innovation, and leadership to build impactful companies.
Less Management, More Results: The Path to Autonomous Teams
Micromanagement is the greatest enemy of scale and the main bottleneck for founders who want to transform their startups into high-impact organizations. This session provokes a rupture in the command and control model, exploring how centralization of decisions stifles innovation and exhausts leadership. We will debate practical strategies to migrate from constant supervision to a culture of responsible autonomy, focusing on clarity of context, alignment of metrics, and building trust systems that allow the team to make critical decisions without direct supervision. Discover how to eliminate the bureaucracy of "copy me on the email" to free up the founder's time for strategic thinking, transforming groups of executors into high-performance teams that operate with speed, independence, and full alignment with the business's long-term vision.