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Roberta Faria

Chief Executive Officer
MOL IMPACTO

Roberta Faria is a journalist, social entrepreneur, cofounder and CEO of MOL Impacto, an organization that has donated over R$ 90 million to more than 260 social organizations through the sale of customized social products and the implementation of various innovative social impact projects in partnership with major Brazilian brands such as RD Saúde, Petz, Ri Happy, PBKIDS, Riachuelo and Marisa. Roberta is also cofounder of Instituto MOL, a social organization dedicated to promoting a culture of giving in Brazil. She is winner of the Social Entrepreneur Award from Folha de S.Paulo and honored by the Schwab Foundation, the social arm of the World Economic Forum.

Brand and Purpose: Why Causes Also Affect Business

14/08 · 15:00 - 15:45
Belong - Beyond Brands

Two leading brands recognized for aligning purpose and brand building share the challenges and opportunities of bringing together disciplines that are now completely intertwined.