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Rita Wu

Host and Tech Analyst
CNBC - Times Brasil

Researcher and designer, she has been working with digital technologies since 2008. Interdisciplinary by nature and "indisciplinary" by choice, she is a founding member of the first Brazilian Fab Lab and served in the public sector as Director of the FAB LAB LIVRE SP Network. Currently, she is a host at Times Brasil, the exclusive CNBC licensee, where she leads the programs Science for Business and Crypto Brasil. She also works as a technology analyst, columnist, speaker, professor, and consultant, in addition to being Content and Communication Director at Instituto Fab Lab Brasil.

The Good Hacker: The Future of Sustainability in Fashion

12/08 · 15:00 - 15:45
Belong - BRIFW

Four years after bringing blockchain into debate as a technology beyond NFTs, BRIFW revisits a theme that has become strategic for the fashion industry. André Salem, co-founder of Blockforce, Taci Abreu, Sustainability Director at Riachuelo, Cyntia Kasai, Senior ESG and Communications Manager at C&A, and Artur Lemos, Head of Product at Grupo Soma, talk with Rita Wu, Content and Communications Director at Instituto FabLab Brasil and technology analyst at Times Brasil - CNBC, about how blockchain has evolved from a promise to an infrastructure capable of expanding traceability, transparency, and intelligence in supply chains. The panel discusses the advancement of initiatives such as digital product passports, new regulatory requirements in the international market, and the role of these technologies in building a more sustainable, efficient fashion industry prepared for the challenges of the global economy.