Ricardo Guerra.
Ricardo Guerra is the head of Wellhub in Brazil. A corporate wellness specialist, he focuses on fostering healthier organizational cultures. His strategic vision was vital to consolidating Wellhub as the industry leader. Having worked at Giraffas and Kimberly-Clark, he also played a key role in the expansion of the NGO Gerando Falcões, creating models of social impact. A graduate of ESPM, Ricardo combines strategic leadership with a human-centric approach to generate valuable partnerships. As the Head in Brazil, his mission is to inspire companies to redefine the future of wellness through sustainable solutions that transform lives and boost corporate results.
Breaking Down the Status Quo: The Art of Hacking Obsolete Processes
In traditional sectors, the greatest innovation is not complex technology, but the "dismantling" of obsolete processes that generate costs and friction. This session explores how to redesign the rules of the game in markets such as healthcare and finance through systemic efficiency, removing intermediaries and transforming heavy fixed costs into fluid user experiences. The debate offers a strategic guide for leaders who wish to challenge archaic structures, proving that operational simplicity is the most powerful tool to generate scale and competitiveness without inflating cash flow.