Ricardo Franken
Ricardo Franken is the CEO and Growth & Revenue President of Omnicom Media Brazil. Founder and partner of the company, he leads the group's growth strategy and integrated operations across its agencies in the country. With more than 30 years of experience in advertising and communications, he has built a distinguished career developing transformative work for leading global and local brands. Ricardo holds a degree in Advertising and an MBA in Marketing from ESPM. He also conceived and co-created FAAP's Shopper Marketing program and serves on the Higher Council of ABAP, helping advance Brazil's advertising industry.
From Activation to Relationship: Building Omnichannel Experiences
Consumers don't separate channels. Why do brands still separate them? The conversation will discuss how to integrate touchpoints, disciplines and technologies into a more fluid, relevant journey capable of building relationships beyond a one-off activation.