Ricardo Dias
Ricardo began in 2001 selling beer door-to-door and, two decades later, became CMO of AB InBev in Brazil. Along the way, he lived in six countries, learning what works in practice. In 2021, he started over and founded Adventures, a venture builder uniting creators, culture, and commerce. The proof of concept is AURA Beauty: a social commerce leader in Brazil, a TikTok Shop standout, Glamour Beauty Award winner, and rapidly expanding into physical retail. It spans 25 years of experience, from the streets to the board, from traditional models to organic feed attention.
The Buying Journey Has Changed. Has Your Company?
The linear sales funnel is dead. In its place, a fragmented ecosystem has emerged where the old "handoff" between silos has been replaced by the urgency of Revenue Operations (RevOps). In this session, Ricardo Dias dissects how to unify Marketing, Sales, and Customer Success into a single data-driven growth engine. The discussion goes beyond technique to explore the new conversion architecture: the strategic role of creators not just as media channels, but as trust vectors that accelerate the sales cycle and protect LTV (Lifetime Value). Discover how to abandon the heavy infrastructure of the past to build an agile revenue operation, where data intelligence meets human influence to master the new consumer journey.