Renato Camargo

Renato Camargo is Chief Marketing Officer (CMO) at Bradesco and Vice President on the National Board of Directors at ABA (Brazilian Association of Advertisers), with a solid track record in marketing, customer experience, and large-scale brand building. Prior to joining Bradesco, he served as Vice President of Customers at Farmácias Pague Menos, leading integrated strategies for marketing, CRM, digital sales, and customer experience. He also acts as an angel investor and early-stage startup advisor, helping build and accelerate new businesses. He was Country Manager and CMO at RecargaPay, where he led the Marketing, Growth, and Customer Experience agenda, overseeing acquisition, retention, and loyalty strategies, including B2B and B2C Marketing and Customer Experience. Throughout his career, he has also held leadership positions at GPA (Grupo Pão de Açúcar) as Head of Marketing, responsible for relationship programs, customer platforms, and CRM for the Extra and Pão de Açúcar brands. His background also includes roles at Grupo Accor, Gol Linhas Aéreas, Panrotas Editora, and Grupo White de Comunicação. Renato holds a bachelor's degree in Advertising and Marketing from ESPM, a postgraduate degree in Business Administration and an MBA in Business Management from FGV-SP, as well as a postgraduate qualification in Leadership from Stanford University.