Renato Camargo
Renato Camargo is Chief Marketing Officer (CMO) at Bradesco and Vice President of the Brazilian Advertisers Association (ABA). He has extensive experience in marketing, customer experience, and brand building. Prior to Bradesco, he served as Vice President of Customers at Pague Menos, leading marketing, CRM, digital sales, and customer experience initiatives. He was also Country Manager and CMO of RecargaPay, overseeing Marketing, Growth, and Customer Experience strategies. Previously, he held leadership roles at GPA as Head of Marketing, managing CRM and loyalty programs for the Extra and Pão de Açúcar brands. His career also includes positions at Accor, Gol Airlines, Panrotas, and Grupo White. Renat
The Trust Code: Humanizing Giant Brands in the World of Artificial Intelligence, with Renato Camargo, CMO at Bradesco
In a market saturated with algorithms, a brand's greatest asset is the truth it conveys. Renato Camargo brings his retail background and leadership at Bradesco to discuss how large corporations can stay agile and magnetic.