Renata Mendonça
Renata Mendonça has been a sports journalist for over 10 years and is one of the pioneers working as a football commentator at Grupo Globo. She is also co-founder of Dibradoras, a platform created in 2015 to raise visibility to women in sports, which has become a reference in women's sports coverage in Brazil. She holds a degree in Journalism from Cásper Líbero and a postgraduate degree in Human Rights, Gender and Sexuality from Fiocruz. She has worked at ESPN Brasil, BBC World Service, was a columnist for Folha de S. Paulo and has been at Grupo Globo since 2020.
FIFA SUMMIT - From Fandom to Business: The New Era of Women's Football
The growth of women's football fosters new audiences, strengthens fan communities and expands commercial opportunities. The conversation explores how to transform passion and engagement into value for brands, sports properties and partners, building deeper and more lasting relationships with consumers.