Renata Lamarco
Renata Lamarco, partner and marketing director at iFood. With over 20 years of experience in marketing, she has worked at companies such as Dengo Chocolates, where she served as Director of Marketing, Growth, and Digital Channels, and Outback Brasil, as Senior Director of Marketing and Sales, a role she held for more than 10 years. Prior to that, she worked at major agencies serving brands like Visa, Unibanco, and McDonald’s. She holds a degree in Advertising and Public Relations from FAAP and a postgraduate degree from the University of Chicago.
How to Generate Value in Large Sponsorship Investments
iFood, Volkswagen and Globo reveal the behind-the-scenes of high-impact investments in established events and territories, such as national football. An essential discussion about how brands and the country's largest media ecosystem co-create multiplatform strategies to unfold these assets, maximize reach and transform major sponsorships into real business results.