Renata Gomide
Renata Gomide holds degrees in Business Administration (FAAP) and Marketing (ESPM), as well as an MBA in Strategic Business Management (FGV). With extensive experience in Business and Marketing, she has worked at Grupo Pão de Açúcar and Grupo Boticário, which she joined in 2015. There, she led Branding and Communication for all portfolio brands (O Boticário, Eudora, Vult, Beleza na Web, among others) before becoming VP of Consumer in 2022. Named one of the top CMOs of 2023 by Forbes Brazil, she won the prestigious Caboré Award in 2024 as Marketing Professional of the Year, the highest honor in the country's communication industry.
Summit Globo - Influence and Brazilianness: the power of cultural overflow
The most relevant stories from Brazil rarely remain restricted to a single territory, platform, or audience. This panel investigates how behaviors, languages, and cultural expressions cross geographic and media boundaries, generating identification, conversation, and influence. A discussion about regionality, social listening, and the power of Brazilian narratives to mobilize the country.