Renata Dias
Public Relations professional for 23 years, PhD candidate in Audiovisual Culture at the School of Communications and Arts of the University of São Paulo (ECA/USP). Member of the Research Group 'Midiato Studies of Language and Media Practices' based at ECA/USP. Master's degree in Communication, Media and Narrative Formats from the Federal University of Recôncavo da Bahia (UFRB). Works on Communication, Education, Culture and Arts projects. Member of the Curatorial Committee of the Afro Brasil Emanoel Araújo Museum for the 2026-2027 Biennium. Author of the book 'O que é que a baiana diz?' (Diálogos Insubmissos Publishing) and the homonymous short film. For six years, she was General Director of FUNCEB
Entrepreneurship: Necessity or Opportunity?
Entrepreneurship, in its most essential form, is an act of care—for the present, for those who came before us, and for what is yet to come. This panel invites participants to return to the beginning: before strategy and business models, there is always a need, a desire, or an urgency to survive. The line between necessity-driven and opportunity-driven entrepreneurship is far thinner than it may seem. More often than not, they are the same driving force, simply described in different ways. It is a signal that, before any planning begins, points to where our energy is meant to go. From this perspective, entrepreneurship is about learning to recognize that signal—and having the courage to follow it.