Renata Decossau

Renata Decoussau is Marketing Director for Latin America at Adobe and a leader in creativity and brands who navigates between culture, technology, and business. Over the past two decades, she has led teams at the intersection of strategy and storytelling, from the global launch of Reels at Meta to building initiatives on trust between AI and humans at IBM. Before that, she was VP of Creative Culture at Africa Creative and spent over a decade at some of Brazil's leading advertising agencies. She also founded Cumbuca, a purpose-driven food startup, and served as a juror for awards such as The One Show, Effie Awards, and on AB InBev's Creative Council.