Raquel Verdenacci
Raquel Verdenacci is a journalist with a postgraduate degree in sports marketing and over 25 years of diverse experience in public administration in executive roles covering events, integrated communication, strategic project management and business development in São Paulo, at state and municipal levels, notably at SPTuris, the São Paulo committee for the 2014 FIFA World Cup and the Metro. In the private sector, over 5 years leading merchandising, partnerships and special projects at Grupo Bandeirantes de Rádio e Televisão. Since October 2024, she heads the CULTSP PRO program - Schools for Culture Professionals, created by the São Paulo State Secretariat of Culture, Economy and Creative Industries
Education, Culture and Talent Development for the Future
In a constantly changing world, training talent for the future requires going beyond the classroom and connecting education, culture, creativity and new opportunities. The panel brings together different perspectives to discuss how to expand repertoires, awaken vocations and create environments capable of developing skills, autonomy and creative power. The conversation proposes to reflect on the role of schools, cultural institutions and public policies in shaping a new generation, prepared not only to keep up with changes in the world of work, but to imagine, create and play a leading role in the futures we want to build.