Rafael Pitanguy
Rafael Pitanguy is Deputy Global Chief Creative Officer at VML and Global Creative Lead for The Coca-Cola Company. In 2026, he was named by The Drum as the second most awarded creative in the world and recognized as Creative Person of the Year by Campaign U.S. Throughout his career, he has won seven Grand Prix at Cannes Lions and led projects that won two Tribeca Festivals. He also works in entertainment, having collaborated with Paramount Pictures and participated in the creation of the feature films Ponte Aérea and Evidências do Amor. He believes the best ideas emerge at the intersection of creativity, culture, entertainment, and technology.
The Creation Code: How Artificial Intelligence Is Rewriting the Future of Advertising
Rafael Pitanguy's return to Brazil marks the ideal moment to debate how the fusion between creative intuition and the scale of artificial intelligence is redefining the boundaries of the marketing and communication industry, combining the experience of an award-winning global leadership with the new technological frontiers that are already shaping the strategies of the market's most innovative brands.