Rafael Phoca
Rafael Phoca has over 20 years of experience in the advertising market. He is a founding partner of Ativação, a pioneering agency in Espírito Santo that creates people-focused brand strategies using live marketing tools such as events, trade shows, and activations. Throughout his career, Phoca has participated in world-renowned events, including SXSW, Experiential Marketing Summit, C2 Montreal, and World of Beautiful Business. He is also co-creator of the Efervescência festival, an event that brings together B2B business leaders to discuss connections through experience.
What Remains Human? Creativity, Experiences and Connections in the AI Era
The conversation will discuss how artificial intelligence is transforming the market, without losing sight of what remains essentially human: creativity, empathy, repertoire, connections and experiences.