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Rafael Martins

CEO
Share

CEO and Co-founder of Share

Technology Columnist for the *Zero Hora* newspaper

How Much Is Your Innovation Worth? Intellectual Property as a Business Asset

12/08 · 16:00 - 16:45
Beehive - Innovation Stage

Are you using your company's data to train AI platforms? Are your internal creators generating content on top of tools you don't control? Welcome to your business's biggest intellectual property challenge. In this panel, we will talk with those who understand both the legal journey of startups and the reality of the corporate market: from what major American companies are doing to protect their rights, to the risks you run using AI without clear guidelines. Intellectual property stops being a legal problem and becomes a competitive advantage.