Rafa Lotto

In the attention economy, going viral can be a matter of chance. Building a brand is strategy. Companies look for creators who combine reputation, consistency, and the ability to generate results. What distinguishes those who live off audience from those who create long-term value?

If you're tired of posting without purpose and want to learn how to use content to attract brand, client and community attention, this meeting is for you. In Creator Mode, we'll discover how to generate content for your business and business for your content, giving your brand original and creative content, as well as creating narratives that engage and convert.

The digitalization of consumption has transformed the way purchasing decisions are stimulated, facilitated, and rewarded. Digital platforms, instant payment methods, and personalization strategies use data and behavioral design to influence choices in real time.