Rafa Kalimann
Originally from Minas Gerais, Rafa Kalimann is an actress, host, producer, and one of the most influential personalities in the country. After gaining national prominence on Big Brother Brasil 20, she consolidated her career at TV Globo as host of Rede BBB, one of the network's main digital products, and has been part of the Circuito Sertanejo hosting team since 2023, broadcast on Multishow and TV Globo. As an actress, she was in the cast of Rensga Hits and Família é Tudo. In 2026, she starred in and produced the feature film Minha Querida Alice, presented at the Cannes Film Festival, and launched the documentary Tempo para Amar on GNT/Globoplay, reinforcing her position as one of the most versatile
Creator Economy: Building Empires from Influence
The Creator Economy has opened doors for anyone with a cell phone to build an empire, but the price of this freedom is usually paid in attention and mental health. This session dissects life beyond the filters, exploring the necessary balance between being a strategic creator and a conscious consumer. We will analyze insights from a market that moves billions: how the de-algorithmization of relationships is forcing brands to seek real communities instead of inflated numbers, and why content curation has become the new "gold" of the attention economy