Rafa Cappai
Rafa Cappai is a 2x TEDx Speaker, artist, creator and serial creative entrepreneur. An expert in creativity, creative economy, creator economy and creative entrepreneurship, she has spent over a decade researching and developing methodologies for professionals in the new economies. She is the founder of Ecossistema Criativo, which includes the brands Espaçonave, Punch!, Rafa Cappai, and Odders. She holds a Master's in Arts from Goldsmiths, University of London, is a cultural manager trained by the Observatory of Cultural Diversity, and author of 'Criativo e Empreendedor, Sim Senhor'. She publishes a newsletter on Substack and has spoken at major creativity and digital culture events across the
Smart Growth: How to Scale Businesses Without Losing Efficiency
(Exclusive access for Platinum and Enterprise credentials). Scaling a business at an accelerated pace requires much more than commercial aggressiveness; it requires predictability and structural resilience. In today's market scenario, the era of growth at any cost has given way to the relentless pursuit of capital efficiency and financial sustainability. This panel brings together prominent leaders to debate the strategic reality behind solid expansion. We will discuss how to structure operations to absorb scale jumps with complete security, addressing everything from the design of complex governance structures to the preservation of organizational culture during phases of mass hiring. An essential debate focused on the fundamentals that allow protecting margins and ensuring business continuity while it doubles in size.