Prof. Dra. Claudia Braga
Claudia Braga, PhD Professor of Occupational Therapy at FMUSP, is a reference in mental health. Doctor in Philosophy (USP), Master in Public Health (USP) and in Mental Health Policy and Services (Nova de Lisboa), she chairs the Strategic and Technical Advisory Group on Mental Health, Brain Health, and Substance Use at WHO (2025-2027 term), advising the Director-General globally. In Brazil, she is part of the Intersectoral Mental Health Commission of the National Health Council representing ABRATO, actively participating in debates and formulation of public policy responses for the sector.
AI and Burnout: how performance culture has been impacted by the use of technology
Artificial intelligence promised to optimize human work. But when the machine doesn't stop, neither can humans. We live in the era of performance engineering — where algorithms measure productivity in real time and the line between efficiency and exhaustion becomes increasingly blurred. In this panel, mental health, leadership and technology come together for an unfiltered conversation: is AI freeing us or trapping us in an even more demanding cycle of high performance — and what can companies and leaders do differently before reaching the breaking point.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos

ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one

EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)

Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)

Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)



