Priscilla Azevedo
Priscilla Azevedo is a journalist graduated from the Pontifical Catholic University of Rio de Janeiro. She also holds an MBA in Marketing and Digital Marketing from Getúlio Vargas Foundation. She has worked for over 20 years in the Communication and Marketing sector, with extensive experience in developing marketing campaigns and projects. Throughout her career, she has developed consulting work for companies such as Petros, Amil, and Globonews. Additionally, she has delivered lectures and training sessions on digital media in several cities across Brazil and in New York. Currently, she is the Communications Coordinator at Granado Group.
Presence is Technology: The Value of the Analog in the Digital Age
In the face of extreme digital dependence, the true resilience of a business lies in its ability to thrive outside traditional platforms. This session explores the "Economy of Presence," discussing how leading brands use the rescue of analog — through sensory experiences and physical communities — as a survival strategy to protect cash flow and solidify customer loyalty. The debate analyzes how diversifying channels and investing in "high-touch" touchpoints transforms companies into real and tangible institutions, ensuring that profit and cultural impact survive technological instabilities or sudden changes in global algorithms.