Priscila Sá
Priscila Sá is Commercial Manager at SOUL Trade Marketing, with 17 years of experience developing Trade Marketing strategies for major national and multinational brands. Throughout her career, she has developed solutions that connect industry, retail, and consumers, focusing on execution excellence, market intelligence, and results generation. She has expertise in operations management, field teams, and point-of-sale relationship projects, following Trade's evolution toward integrated action, data-driven and customer experience-centered.
From Activation to Relationship: Building Omnichannel Experiences
Consumers don't separate channels. Why do brands still separate them? The conversation will discuss how to integrate touchpoints, disciplines and technologies into a more fluid, relevant journey capable of building relationships beyond a one-off activation.