Preto Zezé
Francisco José Pereira de Lima, known as Preto Zezé (@pretozeze), is one of Brazil’s leading community leaders. He is Co-founder of CUFA Brasil (Central Única das Favelas) and President of CUFA Rio de Janeiro. A prominent entrepreneur, he serves on the Board of Directors of Porto Seguro, is a columnist for O Globo, curator of the Brazilian Music Awards, a member of the Domingão com Huck panel, artistic and music producer, author, and activist. Preto Zezé is widely recognized for his leadership in advancing social causes and for his role in the national debate on structural racism and its relationship with social inequality in Brazil.
The Many Cities of São Paulo
São Paulo brings together realities that coexist without meeting. In this panel, we discuss the territories of those who inhabit the city, exploring how innovation, culture, entrepreneurship and public policies can bring realities closer together.
The City Between Rhymes and Experiences.
The Periphery is a great social innovation laboratory in Brazil. A conversation about peripheral entrepreneurship, technology, productive inclusion and the role of new leaderships in building a more diverse, ethical future connected to Brazilian realities.


