Potyra Lavor
Founder and CEO of IDW Company, a Brazilian entertainment and content agency. She has stood out in the national and international market for bringing and producing major Black culture and pop events in Brazil, such as the Afropunk festival and the only edition of Club Renaissance with Beyoncé in Latin America, held in Salvador.
Meetup - From Beyoncé to Major Festivals: Behind the Scenes of Live Entertainment with IDW
The conversation starts from experiences that are part of IDW's trajectory, such as the production of Club Renaissance in Brazil and the AFROPUNK Brasil platform, and reaches the challenges of bringing large entertainment projects to life, like Arraiá do Brasil, which will take place in 2027. We will exchange ideas about strategy, production, operation, experience, brands and all the decisions that happen before the public arrives at the event.