Poliana Abritta
Poliana Abritta is from Brasília and made her debut in TV Globo's journalism in May 1997, in the Federal Capital. She has worked on several news programs such as 'Jornal Hoje', 'Jornal da Globo' and 'Jornal Nacional'. She hosted the program 'Globo Mar' for two years. Since late 2014 she has been leading 'Fantástico' - first in partnership with Tadeu Schmidt and currently with Maju Coutinho - where in addition to being a presenter she works as an interviewer and reporter. In Show da Vida she conducts major interviews and highlights relevant topics in segments and series such as 'Mulheres Fantásticas', 'Essa Tal de Menopausa', among others.
Influence and Trust: the value of credibility in the era of complexity
In an increasingly fragmented media ecosystem driven by artificial intelligence, the battle for attention has evolved into a battle for trust. This panel discusses the role of human-curated content, the relevance of editorial environments guided by responsibility, and the impact of credibility on building brands and reputations. A discussion about brand safety, institutional trust, and why credibility has become one of the most valuable assets in the attention economy.