Pierre Schurmann

In a business that is just starting, time is one of the most scarce resources — and the fear of making mistakes is the biggest brake on innovation. Creating a culture of speed doesn't mean running without direction, but building an environment where testing new ideas is part of the routine and error is seen as execution data, not as personal failure. In this panel, we will open up the dynamics of companies that have transformed speed into a competitive advantage. The focus is practical: how to design an operation where what doesn't work is discarded in record time, freeing up energy, focus and budget for what really moves the needle and generates results.