Pedro Janot
Pedro Janot's career is marked by his work at major retail companies – Mesbla, Lojas Americanas, Richards, and Zara – where he was the first CEO in Brazil. As the first president of Azul Airlines, he led the company to success in the domestic market. Currently, he shares his experience through lectures, consulting, mentoring, and business advisory boards, focusing on leadership and management. In 2022, he was named one of the 10 best speakers in the country. He has published three books: "Flight Maestro," "Life is Everything You Make of It," and "Focused on People."
Beyond 5 Years: The Anatomy of the Antifragile CNPJ
(Exclusive access for Platinum and Enterprise credentials). IBGE statistics are relentless: most Brazilian companies do not survive their fifth year. But what separates businesses that collapse from those that become antifragile? This session dissects the internal structure of companies that transform crises into scaling steps. We go beyond the obvious to explore the construction of trench governance, liquidity management as an attack strategy, and the critical transition from "founder-operator" to an ecosystem of resilient processes. The debate focuses on how to shield the CNPJ against credit volatility, how to keep innovation alive without burning vital cash, and what management rituals ensure longevity. A practical guide for entrepreneurs who seek not only to endure, but to dominate the market through a business architecture designed to thrive in uncertainty.